Blue Ocean Strategy
by W. Chan Kim and Renee Mauborgne

Presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture blue oceans. A landmark work that upends traditional thinking about strategy, this book charts a bold new path to winning the future. Success comes not from battling competitors, but from creating “blue oceans”: untapped new market spaces ripe for growth.

Recommended by Don Unger, Advantage Credit, Inc.